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FENG, Qi Eileen

FENG, Qi Eileen


BA (Heilongjiang); PgD [Seneca (Can.)]; MBA [York (Can.)]; MPhil (H.K. Baptist U.); MHKIM

Teaching and Scholarly Interests: Brand Management; Business-to-business Marketing; Impact of Cultural Differences on Marketing Strategies

Output/ Activities/ Achievements

Ms Eileen Feng currently teaches marketing subjects. Her academic qualifications include Master of Philosophy in Communication from Hong Kong Baptist University and Master of Business Administration (Marketing specialisation) from Schulich School of Business at York University in Canada.

Prior to joining this institution, she had taught at various colleges and universities on either a full-time or a part-time basis in Hong Kong. Having lived and worked in mainland China, Hong Kong and Canada, she has developed her teaching and research interests in the areas of brand management, business-to-business marketing, and the impact of cultural differences on marketing strategies.