Dr Daisy Lee is a veteran of marketing. She has extensive commercial experience across digital marketing, consumer marketing, shopper marketing, business marketing, technical marketing and marketing research gained from multinational giants she worked with. Prior to academia, she worked as Regional Director at Philips Asia Pacific marketing team, overseeing 15 APAC countries.

Aspiring to nurture the next generation, Dr Lee started her teaching career at the City University of Hong Kong. She taught undergraduate marketing programme at CityU for 5 years before joining this institution. Her research interest focuses on digital marketing and social marketing.